University Medical Center, in partnership with KLBK and KAMC, plan to take on the childhood obesity problem in Lubbock and West Texas. With the "Move It For Your Health"
campaign, our goal is to improve local grade school children's lives by
encouraging them to be more active and eat healthier. We also want to help
our citizens make more informed choices when it comes to their health
and inspire the region to make more time for regular physical activity.