Businesses Try to Attract New Customers During Spring Break

While some businesses on Broadway either closed down or drastically cut down on hours because of Texas Tech's spring break, a few say they take this week as an opportunity to reach out to new customers.

"Probably 95% of our business is students so it will be tough this week," said Sean McCrossen, Manager of Crickets Grill.

He says he knew spring break week would be tough but he decided to stay open.

"A lot of them are either closed or are opening a lot later, like I said we try to just stay consistent so that people don't have to guess what time we are open or if we are closing early, things like that," said McCrossen.

McCrossen says he's taking this week as an opportunity to draw in new business. He passed out flyers at businesses downtown, and he is trying to draw in more families with a kids menu. 

"We are offering a dollar off every Texas beer on the wall as far as beers go, we are offering free pool darts and shuffle board for the entire week, and we also have $5.49 lunch specials everyday as well," said McCrossen.

Just around the corner at Sazon, they say spring break brings in a new crowd.

"Its actually really great, we get a lot of business from out of town and a lot of revenue from Texas Tech with students coming for spring break to come look at the university," said General Manager Lauren Spiegelberg.

Spiegelberg says even though a lot of their business comes from students, spring break week still brings in a steady flow of customers.

"Its actually really positive we like meeting new people, seeing new customers and having them enjoy a really good experience here," said Spiegelberg.

While Sazon and Crickets are both open their normal hours, if you are coming down to Broadway you may want to call ahead to check if that business is open.