LUBBOCK, Texas – The
Texas Tech women’s basketball program announced its NCAA Grant Campaign today
“Get In To Win Free Tuition and Prizes”, which will be targeted toward the Texas
Tech student body.
The marketing effort will target the Texas Tech student
body by providing prize incentives for students who attend Lady Raider
basketball games during the 2008-09 season.
Students who come to 10 or more games
over the course of the basketball season will be eligible to win free in-state
tuition for the following year to Texas Tech.
The winner will be picked randomly
from those eligible, tallied electronically when they swipe their student I.D.
cards at the student entrance. The drawing will take place at the last home game
of the season and all eligible students must be present to
win.
"The students of Texas Tech play an
important part in the overall game day experience and we want to recognize and
reward them for their support,” stated head coach Kristy Curry. “I want to
personally encourage students across campus to join in and be a part of the
excitement of Lady Raider basketball."
The NCAA established a funding
program “to grow women’s basketball from the inside out and at a grass roots
level”. The NCAA also committed annual funding for a three-year program in an
effort to specifically enhance Division I women’s basketball
attendance.
“This campaign will lay a foundation
for the future of women’s basketball by capturing the interest of the students
who are currently attending Texas Tech and engage them in the sport to create a
new generation of fans,” said Elvis Moya, director of marketing and promotions
for Lady Raider basketball.
The Lady Raiders have formed dynamic
partnerships with area businesses, which will offer opportunities for students
to win several prizes at each game.
Partnerships from departments across
campus that will help advertise the campaign include Admissions, New Student
Orientation, Student Housing, Center for Campus Life, Student Government
Association, Greek programs and the Student Red Raider
Club.
The Lady Raiders will begin promoting
the campaign in June at all new student orientation
programs.
“I feel the student body will find
this a unique and exciting opportunity,” said Lee Bobbitt, President of the
Student Government Association. “This promotion is extremely innovative and will
generate enthusiasm for Lady Raider basketball. The Student Government
Association is looking forward to watching the effect of this campaign across
the student population – it is going to be a
success.”
The NCAA named 12 institutions and
five conferences to receive funds from the NCAA Division I Women’s Basketball
Marketing Grant Program. Other schools to receive grants were: Arizona State,
Arkansas, Columbia, East Tennessee State, Florida State, Louisville, Maryland,
Oklahoma, San Diego State, Washington and Western Kentucky, along with the
Patriot League, Conference USA, Big Ten, Metro Atlantic Athletic and Northeast
Conferences.
The recipients were selected from more than 70 member
institutions and conferences who submitted proposals for annual grants ranging
from $15,000-$100,000. Approximately $750,000 in grant money was given to the
schools and conferences by the NCAA. Texas Tech received $20,000 as part of the
program.
(courtesy: texas tech)
