With some stores in Lubbock not opening until midnight, some shoppers were willing to spend more than 12 hours outside, just to guarantee paying a low price on a hot ticket item.
Texas Tech Law students Jeffrey Kauser and Travis Weaber got to Best Buy at 6 a.m. Thursday. They were looking to get a good deal on a TV.
"Everything's been pretty nice, it's been pretty fun," said Weaber. "I mean, we got food from one of our friends and just, entertaining each other."
One woman in line said her two biggest tips are if you have a purse, keep it close to your body, and also said to make friends with the people around you.
Many people in line had coupons and circulars to help guide them to different stops on Black Friday.
"My mom's over there and she's got a bunch of coupon things and she's going through everything to see what's good and what's not," said Allianah Huscko.
Some chose to eat their Thanksgiving dinners earlier in the day, in order to free up their evenings so they could get in line.
"We ate really quick, we scarfed it down at lunch," said Tanya Lytle, "and then I was like, 'ok honey, lets go! '"
Both Weaber and Kauser said they felt their trip was a success, even before they made it inside. "It could even be one of the better thanksgivings I've had," said Kauser.
"Getting to hang out, not study, use it as an excuse not to study," said Weaber.