Basketball fans aren't the only ones who anticipate the NCAA tournament, but so do sports bars. Places like Buffalo Wild Wings are expecting a boost in business today and throughout the month of March.
Buffalo Wild Wings Marketing Director Samantha Smith said their profits will climb nearly 20%.
In order to keep up with the extra crowds the restaurant has brought in more staff and stocked up on supplies.
Smith said although it can be a hectic month, March Madness is a 'slam-dunk' for their profits.
"Tournament is starting today it definitely drives more traffic," said Smith. "March turns out to be one of our most busiest months of the entire year. Everybody's having fun the staff is having fun so it's a good time."
Smith said the busiest time for most bars and restaurants is at night so if you plan on heading out to watch a game, leave early.