LUBBOCK, Texas – The Texas Tech women’s basketball program announced its NCAA Grant Campaign today “Get In To Win Free Tuition and Prizes”, which will be targeted toward the Texas Tech student body.
The marketing effort will target the Texas Tech student body by providing prize incentives for students who attend Lady Raider basketball games during the 2008-09 season.
Students who come to 10 or more games over the course of the basketball season will be eligible to win free in-state tuition for the following year to Texas Tech.
The winner will be picked randomly from those eligible, tallied electronically when they swipe their student I.D. cards at the student entrance. The drawing will take place at the last home game of the season and all eligible students must be present to win.
"The students of Texas Tech play an important part in the overall game day experience and we want to recognize and reward them for their support,” stated head coach Kristy Curry. “I want to personally encourage students across campus to join in and be a part of the excitement of Lady Raider basketball."
The NCAA established a funding program “to grow women’s basketball from the inside out and at a grass roots level”. The NCAA also committed annual funding for a three-year program in an effort to specifically enhance Division I women’s basketball attendance.
“This campaign will lay a foundation for the future of women’s basketball by capturing the interest of the students who are currently attending Texas Tech and engage them in the sport to create a new generation of fans,” said Elvis Moya, director of marketing and promotions for Lady Raider basketball.
The Lady Raiders have formed dynamic partnerships with area businesses, which will offer opportunities for students to win several prizes at each game.
Partnerships from departments across campus that will help advertise the campaign include Admissions, New Student Orientation, Student Housing, Center for Campus Life, Student Government Association, Greek programs and the Student Red Raider Club.
The Lady Raiders will begin promoting the campaign in June at all new student orientation programs.
“I feel the student body will find this a unique and exciting opportunity,” said Lee Bobbitt, President of the Student Government Association. “This promotion is extremely innovative and will generate enthusiasm for Lady Raider basketball. The Student Government Association is looking forward to watching the effect of this campaign across the student population – it is going to be a success.”
The NCAA named 12 institutions and five conferences to receive funds from the NCAA Division I Women’s Basketball Marketing Grant Program. Other schools to receive grants were: Arizona State, Arkansas, Columbia, East Tennessee State, Florida State, Louisville, Maryland, Oklahoma, San Diego State, Washington and Western Kentucky, along with the Patriot League, Conference USA, Big Ten, Metro Atlantic Athletic and Northeast Conferences.
The recipients were selected from more than 70 member institutions and conferences who submitted proposals for annual grants ranging from $15,000-$100,000. Approximately $750,000 in grant money was given to the schools and conferences by the NCAA. Texas Tech received $20,000 as part of the program.